Now more than ever, gaming is at the heart of the entertainment business. The way consumers engage with and through games is constantly changing. Not only does this result in more overall engagement, but it also leads to entirely new segments of game enthusiasts. There are now more than 2.5 billion gamers across the world. Combined, they will spend $152.1 billion on games in 2019, representing an increase of +9.6% year on year.
Console will be the fastest-growing segment this year, growing +13.4% year on year to $47.9 billion in 2019. This is the second year running that growth in console games will outpace mobile gaming growth. Last year’s regulatory changes in China, as well as the absence of new global blockbusters, signaled slowed growth for mobile games. What’s more, rising anticipation toward the next generation of consoles will slow down the market during the second half of the year.
Mobile gaming (smartphone and tablet), meanwhile, remains the largest segment in 2019, growing +10.2% year on year to $68.5 billion—45% of the global games market. Of this, $54.9 billion will come from smartphone games. PC gaming will be both the smallest and slowest-growing segment, increasing +4.0% year on year to $35.7 billion. Despite the segment being smaller in size, PC’s status as the bedrock of innovation in the games market remains evident to this day. Nearly all of the most popular game genres, including battle royale and MOBA, can trace their roots back to PC gaming’s modding community.